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Vegetarians are less benevolent and value for power, a new research found

Rethinking Vegetarianism and Selfishness, a new research challenges common stereotypes about vegetarians and their values.


Are vegetarians secretly more self-centered? It's a question that might raise eyebrows at dinner parties and spark heated online debates. But a recent in-depth study spanning the US and Poland has delved into the fundamental values held by vegetarians and non-vegetarians, revealing surprising insights that could overturn some long-held assumptions.

Forget the image of the selfless herbivore – the researchers found that vegetarians actually tend to place a lower importance on values like conformity, security, and even benevolence (in the broad sense of societal well-being) compared to their meat-eating counterparts.

Intriguingly, the study also revealed that vegetarians in all three examined groups (one in the US and two in Poland) consistently rated values such as achievement, power, and stimulation as more important to them. This suggests a potential link between choosing a meat-free diet and a greater emphasis on personal success, independence, and seeking out novelty and excitement.

Culture Plays a Role

However, the picture isn't entirely uniform. When it came to "self-direction" – valuing independent thought and action – a fascinating cultural difference emerged. In the US, non-vegetarians actually valued self-direction more, while in both Polish studies, vegetarians placed a higher importance on it. This highlights the complex interplay between dietary choices and cultural norms.

Challenging Stereotypes

The lead researcher, John B. Nezlek, suggests that these findings paint a picture of vegetarians as "independent thinkers who are not afraid to march to the beat of a different drum." In societies where meat consumption is the norm, choosing a vegetarian diet is an active decision that sets individuals apart. This act of non-conformity might explain the lower emphasis on traditional values and the higher value placed on personal agency and achievement.

It's important to note that the study focused on basic human values and didn't directly measure selfishness. However, the results challenge simplistic stereotypes about vegetarians and suggest that their motivations and underlying values are more nuanced than often portrayed.

So, the next time you encounter a vegetarian, remember that their choice might not solely be driven by altruism or environmental concern. It could also reflect a deeper set of values that prioritize personal growth, independence, and a willingness to stand out from the crowd.

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