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Writing a press release can be more than product launches and important announcements. Special company events, interesting employees, office pets... these are available materials that can raise attention. You want to make sure you’re communicating your message in the most creative way possible while still ensuring the facts are correct.

We’ll cover five creative ways that you can compose your press releases so they get noticed and shared widely, keep reading!

The importance of being creative in press release writing

Being creative does not only apply to visual designs or stories, you can use creativity to capture public attention by showing them something they never expect in a press release.  This is an easy and low-cost ways In order to get your press release noticed by as many people as possible.

By following these tips, you can increase the chances of your press release getting noticed and potentially going viral.

Use emojis

GM once put out a press release written with only emojis  ahead of the new 2016 Chevrolet Cruze reveal.  This creativity earned enormous coverage globally. 

Well, you don't need to follow this example; however, emojis are a great way to add personality and style to your press release. They can help break up the text and make it more visually appealing. Be careful not to overuse them, though. A few well-placed emojis can go a long way.

Use manga

If you are lucky enough to know a good Manga artist, do not hesitate to get him/her work on your next press release!  It is a great way to get press release noticed with no doubt. The unique and visually appealing style, manga can help your press release stand out from the rest. Plus, thanks to its popularity, there’s a good chance that your press release will be shared by manga fans all over the world.

Got some special employees? Write about it!

If there are someone with special skills, experience or interesting background story, share it out with the world.  Those personal stories are the viral elements and can make people feel more friendly toward the company. 

Here are some examples:

"At XYZ, we have some special employees that make us proud. One of them is Marie, a German-born software engineer who has been with the company for more than six years. But don't be fooled by her pretty face, she has a blackbelt in Judo and you don't want to mess with her!  Marie shared a unforgettable experience about how she saved a girl from a potential kidnapper..." 

"Meet John, a former army veteran who joined the team three years ago. He has two pet lamas and they are absolutely lovely!  He brought them once during a company picknic day..."  

Don't forget to add relevant photos and there you have the magic! 

Got a company trip or a party? Write it down!

If you've got an upcoming company event or party, be sure to include the interesting details in your press release! This will give people something to look forward to and help build anticipation for your event. Plus, it's always good to have a written record of important company events.

Be creative and sweet

If you want your press release to go viral, you need to be creative and sweet. The best way to do this is to focus on the content of your release and make sure it is compelling and interesting. Remember, the headline is what will grab attention, so make sure it is catchy and relevant. In addition, keep the body of your press release short and sweet, as people are more likely to read and share something that is easy to digest.

Finally, don't forget to include a call to action at the end of your press release, encouraging people to share it with their friends and followers, or to check out new products and new services on your website.

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